Many people like to define themselves by belonging to a group. Whether it's a band, a soccer team or a political party, people like to surround themselves with like-minded people. This affiliation is often proudly communicated to the environment - mostly with apparel or caps.

Nowadays, there is hardly a sensible or senseless everyday object that doesn't have the Vespa or Moto Guzzi logo on it. And people definitely don't care whether you really need the thing or not - just the fact that the logo or name of your favorite motorcycle brand is clearly visible can sell just about anything.

Buying original motorcycle and scooter merchandise
Of course, it's always important to go for high-quality original products or merchandise from licensed companies. Just as with helmets, top cases, shoes or clothing, a trained eye can immediately tell whether the merchandise is original or whether you have bought a cheap junk product that will damage the image of the motorcycle and scooter manufacturers.

From key chains and tin cans, to picture frames and coffee mugs, to wallets and cell phone cases, there's a huge range of products that subtly communicate what kind of two-wheeler you're into. There's even a cookie cutter, for those who like to bake themselves a baking tray full of sweet Vespas. If you want to treat yourself or a two-wheeler fan in your circle of friends, you can order great accessories and merchandise online right here.